“I insist on the word happiness… My first dresses were named Amour, Tendresse, Corolle, Bonheur.” (Christian Dior) At Dior, uniquely and since the very start, love and happiness, the passion of haute couture and the wondrous world of beauty have been inseparable allies, an unsurpassed union, always moving forward, believing in the future, asserting, amazing, living, magnetizing and captivating through the infinitely exceptional savoir-faire of our ateliers and laboratories, our researchers and our creative directors. We will continue to fire your imagination, as our founder described it, the “studio of reveries” that is creation, whether it takes the form of a perfume, a dress, or a beauty routine that lifts your spirits. Take care of yourself and your loved ones, and know that we are with you. #DiorStandsWithYou © Architecture renderings based on original photos by Jérôme Bryon

“Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier, too.” For Christian Dior, this sentence was a veritable mission statement, the moral pledge and essence of our House, and one that resonates today more than ever: your happiness is at the center of our thoughts and concerns. By maintaining the desires and values of our founder, Dior has consistently been committed to sharing the inherent joy and energy offered by art and creation, beauty and couture, in the image of the New Look. At the particularly trying time we are currently experiencing and which we will ultimately overcome together, we wanted to take the opportunity to wish you this same happiness and our best for the future, and we ask you to take care of yourself, your health, and that of your loved ones and friends. This is our greatest and only wish. #DiorStandsWithYou © Architecture renderings based on original photos by Jérôme Bryon

#DiorStandsWithYou In these challenging times, Dior is mobilized to protect health care workers when they are needed most. The first hydro alcoholic gel deliveries have been made successfully to the AP-HP, Paris’ public hospital network. Our thoughts and good wishes are with all those who are involved in the fight against Covid-19. LVMH will continue to honour this commitment for as long as necessary. • #LVMH #StaySafe #DiorStandsWithYou

#DiorStandsWithYou Dior would like to express a special thank you to our exceptional production teams based at Saint-Jean-De-Braye, who continue to work in these difficult times to allow a greater number of health care workers to protect themselves. They have shown great solidarity and engagement in a spirit of collective effort for the common good. • #LVMH #StaySafe #DiorStandsWithYou

#DiorStandsWithYou Because we care about your health and mostly those who protect us on the front lines. Since Monday, Dior has dedicated its production site Saint-Jean-De-Braye to produce large quantities of hydroalcoholic gel for free delivery to the French health authorities as priority to the AP-HP, Paris’ public hospital network. We are proud to take part of this initiative, launched by LVMH, alongside those of Givenchy and Guerlain. LVMH will continue to honour this commitment for as long as necessary. We all stand united in this fight against Covid-19. • #LVMH #StaySafe #DiorStandsWithYou

Capturing the combined magic of discovery and talismans, the 'Rose des Vents' jewels by @VictoiredeCastellane are a distillation of the House's history. As seen on #DiorJoaillerie face @CaraDelevingne, they feature the eight-pointed wind rose from Monsieur Dior's childhood home as an evocation of his lucky star and favorite flower. Gold and diamonds mix with minerals and hardstones such as mother-of-pearl, malachite, onyx and pink opal on one-sided medallions that, when as necklaces and bracelets, twist and alternate as the wearer moves. © @AlasdairMcLellan

Precious and personal, the captivating 'Mimirose' jewelry collection by @VictoiredeCastellane is introduced by #DiorJoaillerie face @CaraDelevingne in a playful video in which she extolls the secret specialness of these tiny treasures. Marking 20 years of #DiorJoaillerie, they represent a fusion of the refinement and gems of 'Mimioui' and the grain settings of 'Rose des Vents', as yellow and rose gold chains sparkle with diamonds, rubies and emeralds. With their sensual miniature dimensions, these 'Mimirose' lucky charms are meant to be held close, subtly interacting with the skin like lace, eternal totems traversing time. © @CGaimari

Rediscover the 'Rose des Vents' jewelry collection by @VictoiredeCastellane, courtesy of #DiorJoaillerie face @CaraDelevingne. Inspired by the navigational wind rose that decorated Monsieur Dior's clifftop childhood home at Granville, and by his love of roses, these talismanic pieces – as bracelets, necklaces, rings and earrings – feature alternating medallions with eight-pointed stars denoting a compass and symbolic hardstones, each encircled with twisting rice grains that recall boat rigging and the lure of new horizons. © @AlasdairMcLellan

An exceptional new style joins the 'Dior Grand Bal' #DiorHauteHorlogerie collection. Inspired by Monsieur Dior's beloved masquerade balls, and as 12 entirely one-of-a-kind pieces, 'Dior Grand Bal Masqué' dancing rotor is transformed into a series of extraordinarily detailed carnival masks in a profusion of colorful gemstones trimmed with delicate feathers, and framed by a diamond-drenched case and bezel, in a supreme example of haute couture-derived #DiorSavoirFaire. © @PolBaril

Discover the #DiorHauteHorlogerie world of the 'Dior Grand Bal' watches in a fascinating video that delves inside the ateliers where these modern masterpieces are made. Witness the incredibly elaborate and meticulous #DiorSavoirFaire that goes into them, fusing the best in Swiss precision watchmaking techniques with feather-working from the world of couture and incomparable stone-setting expertise, all combining to create pieces of unique perfection. © @PolBaril

When the #DiorHauteHorlogerie 'Dior Grand Bal' line of watches was launched, it quickly became a classic. With its automatic "Dior Inversé 11 1/2" caliber movement, its signature lies in its rotor, which has been brought front and center to twirl like a ballgown. Monsieur Dior loved extravagant evening balls and this collection pays tribute to that. The 'Dior Grand Bal Plume', which takes the extant precision Swiss watchmaking and jewelry expertise and directly incorporates #DiorSavoirFaire in the form of haute couture feather-working, has set a benchmark in timepiece beauty. © @PolBaril

SAUVAGE, THE NEW PARFUM “The image etched in my mind is a large fire. This so-called depth, is what I tried to convey by wrapping and rounding the signature of Sauvage” François Demachy, Dior Perfumer-Creator. #diorparfums #diorsauvage #johnnydepp @diorparfums