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Since Christian Dior's untimely passing, after only ten years at the helm of his House, the Dior name and the couturier's legacy have continued to remain peerlessly influential references on the global stage. Such concepts of time and eternity were explored in the #DiorSummer20 men's collection by @MrKimJones, and his initial collaboration with artist @DanielArsham now sees the latter exploring the couturier's presence with a sculpture of his work phone, eroded and encrusted with quartz crystals. Please contact us on the website for ordering enquiries and further information.

2020-04-09 16:00
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"After women, flowers are the most divine creations," said Christian Dior. To his eyes, the queen of flowers, the one who scented and embellished his childhood at Granville, was none other than the rose after which he named many of his haute couture designs: Roseraie, Rose France, Rose Thé, Rose Pompon, Rose de Damas, to mention just a few. In his collections, its petals and its grace provided inspiration for his "flower-women", as its color became a favorite shade and that of his first perfume, Miss Dior. "For four years, we worked and searched, like alchemists in pursuit of the philosopher's stone ... And finally Miss Dior was born," Monsieur Dior revealed in his memoirs. The celebration of this undisputed queen of flowers continues in the heady declaration of love that is Miss Dior Rose N'Roses. Studded with incisive, lively and rounded notes, its composition is irresistibly feminine, as captured in the drawings of René Gruau. From its delicate beauty to the intense scent it leaves in its wake, the rose brings a touch of gaiety and a sweet and comforting burst of joy we share with you today. #DiorHeritage © Dior © Société René Gruau © Composite Films – Emmanuelle Walker © Sophie Carre © Arnaud Pyvka

2020-04-08 17:00
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"Look, it’s Miss Dior!" – a phrase uttered behind the façade of a bustling 30 Avenue Montaigne in 1947. And with it Catherine Dior became a legend, as her brother's first perfume was baptized with her nickname. The New Look was a triumph and soon Miss Dior would be an icon. An outstanding gardener, Catherine Dior possessed a real passion for nature. On the fertile land at Callian, near Grasse, she shared this fascination with Christian, who tenderly referred to her as "my darling sister". For the #DiorSS20 ready-to-wear collection, Maria Grazia Chiuri was inspired by this liberated, independent heroine who worked in harmony with the world of flowers and the cycle of the seasons. Relive this captivating story of women and flowers. #DiorHeritage © Dior © Collection musée Christian Dior, Granville © Collection Parfums Christian Dior, Paris

2020-04-07 17:00
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"Make me a perfume that smells like love." This is how Christian Dior, upon founding his House, sketched out the essence and the spirit of this sensual floral chypre, which paints an olfactory portrait of a dream garden. Its fragrance and its bottle would soon become symbols in their own right. Miss Dior made its appearance, as the New Look triumphed, like a bold manifesto for a new kind of femininity, a bewitching elixir inseparable from the success of that first show on February 12, 1947, an event that would shape the history of fashion. A few years later, the founding couturier also created the fully flower-covered Miss Dior haute couture dress, then Marc Bohan made it an emblem of female emancipation in the sixties by naming a ready-to-wear line after it. Its undeniably couture bottle is engraved with the houndstooth motif and its neck elegantly embellished with a dagger bow. This hypnotic floral scent seems to remind us, today more than ever, of the eternal return of spring. And that creation is above all a labor of love, as Christian Dior noted: "For a perfume to have staying power, it must have first spent a long time in the hearts of those who created it." #DiorHeritage © Dior © Christian Dior Parfums © Association Willy Maywald/ADAGP, Paris 2020

2020-04-06 19:03
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TALES OF THE WILD – EL CAPITAN #DiorStandsWithYou, as we climb this mountain together. Discover the full episode on our IGTV with the impressively brave and graceful, @Ethan_Pringle. Enjoy the episode, take time to find your peace of mind and escape with Dior. • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-05 00:30
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The strength of overcome. @Ethan_Pringle scales the legendary Yosemite cliffs in California with his bare hands. His conquest of new routes is a quest to reach a higher physical and spiritual level. Enjoy the episode, take time to find your peace of mind and escape with Dior. • Film by @clembeauvais and @arthur.de.k • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-04 21:01
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TALES OF THE WILD – GAUCHO Travel with Dior from home deep into the heart of the breathtaking Patagonian landscape where @jakotango left the life his parents had planned for him to follow the path of his childhood heroes among horses. Discover the full episode on our IGTV. Enjoy the episode, take time to find your peace of mind and escape with Dior. • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-04 17:30
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Take a moment to travel with us. A breathtaking journey among the horses of the magnificent Patagonia. Enjoy the episode, take time to find your peace of mind and escape with Dior. • Film by @clembeauvais and @arthur.de.k • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-03 23:01
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TALES OF THE WILD – SOLACE "Everything brings me back to the ocean. It’s like my home. It is the place where I have learnt so much. It’s where I have been scared. It’s where I’ve conquered fear. The ocean is the rock of my life." - @harrisonsan Discover the full episode on our IGTV. Enjoy the episode, take time to find your peace of mind and escape with Dior. • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-03 20:00
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Now's the time more than ever to reconnect with yourself. Travel with Dior during this moment and feel the rush of the waves with us. A remote voyage through a spiritual dialogue with @harrisonsan and his relationship with the ocean. Enjoy the episode, take time to find your peace of mind and escape with Dior. • Film by @clembeauvais and @arthur.de.k • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-03 16:01
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INTO THE WILD Today take a deep breath with Dior and partake in an act of creation inspired by wide-open spaces. Tag your photos with #DiorBeautyLovers and show us what inspires your creativity at home. • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-03 03:36
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INTO THE WILD When the magic hour falls, the scent of the wild rises. The fresh air filled with the raw trails of ambery wood welcomes you back to nature. • #StaySafe #DiorStandsWithYou #DiorParfums @diorparfums

2020-04-02 23:23
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