A new type of creativity is unleashed for the #GucciFW20 campaign #GucciTheRitual. The self-portraits of the models are created from a brief to simply inhabit the looks by @alessandro_michele in their daily lives from the comfort of their own, intimate spaces and record themselves doing so, including @laminelo wearing a tailored jacked and shorts, with GG socks and leather moccasins. The campaign is art directed by @christophersimmonds with creative direction by #AlessandroMichele.