First seen on @guccibeauty, an image from the new campaign photographed by @floriasigismondi, Gucci Bloom Eau de Parfum is shown in the hand of @florence Welch. The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are. The scent is characterised by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. Discover more through link in bio. #GucciBeauty #InBloom #AlessandroMichele @alessandro_michele #ProfumoDiFiori