Carrying a #GucciJackie1961 bag, a men's look of denim jeans with a 70s silhouette, a coat featuring the GG motif, part of the #GucciEpilogue collection by @alessandro_michele—worn by those who designed it. Photography by @mark_peckmezian. Watch the video through link in bio. #mfw #MilanoDigitalFashionWeek #AlessandroMichele

Yuri wears a dress with oversized florals with a print by Ken Scott. Known as the ‘gardener of fashion’, the American designer resided in Milan in the 60s and 70s, where he created colourful patterned fabrics and collections, and featured large scale flowers including peonies, roses, poppies and sunflowers. @alessandro_michele delved into the archives of the Ken Scott brands for women’s and men’s looks of the #GucciEpilogue collection. Photography by @mark_peckmezian. Watch the video through link in bio. #mfw #MilanoDigitalFashionWeek @kenscott.archives #GucciKenScott #AlessandroMichele

“This collection contains the story of the things that I have always made: the blouse with a bow, the long cardigan, the teenage look with jeans and T-shirt tucked into trousers, a down jacket using prints from Ken Scott silk scarves that my aunt used to wear.” Creative Director @alessandro_michele on #GucciEpilogue. Photography by @mark_peckmezian. Watch the video through link in bio. #mfw #MilanoDigitalFashionWeek #AlessandroMichele

Those who wear the clothes, design the clothes—the models of #GucciEpilogue are part of Gucci design team and other offices including Sabrina who wears a new ready-to-wear look styled with a new handbag design by @alessandro_michele. Watch the video through link in bio. #AlessandroMichele #mfw #MilanoDigitalFashionWeek

Spotted on a new #GucciEpilogue tote, #DoraemonxGucci is a new collaboration celebrating the cat robot’s 50th anniversary in 2020. The motif is printed in different poses all-over a GG tote, as if the bag itself can be read like a comic strip. Worn here by Luca, from #Gucci’s design team, new #GucciLiberty printed shoes. Photo by @mark_peckmezian. Watch the video through link in bio. @alessandro_michele #AlessandroMichele #mfw #MilanoDigitalFashionWeek

GG women’s tailoring worn with a chain belt featuring the Interlocking G detail—spotted inside Rome’s Palazzo Sacchetti during the unveiling of #GucciEpilogue by @alessandro_michele. Photo by Amber Pinkerton @ambercashmere. Watch the video through link in bio. #AlessandroMichele #mfw #MilanoDigitalFashionWeek

Redesigned by @alessandro_michele as a bag that is also masculine, the #GucciJackie1961 is held in the hand by Simone, worn with a jacquard knit and corduroy pants from the #GucciEpilogue collection. #AlessandroMichele Watch the video through link in bio.

A coat featuring the GG logo worn by Min, with the #GucciHorsebit1955 bucket bag and green-hued #GucciEyewear, a look from the #GucciEpilogue collection by @alessandro_michele. Photo by @mark_peckmezian. #AlessandroMichele Watch the video through link in bio.

“#GucciJackie1961 is a bag that was invented when women felt more liberated. Maybe this was the first bag that you could throw on the ground and take into a café or bistro or bar. You could also talk without taking it off, because it was part of you and had your things inside. In bags before, women kept only the tools they needed to make themselves attractive to men: lipstick, pressed powder. My mother used to work and would go out in the morning like other women who worked—in their bags they would have the things they needed for their own lives and not the things they needed in order to maintain their relationships.” Photo by Amber Pinkerton @ambercashmere. @alessandro_michele #GucciEpilogue Watch the video through link in bio.

Elements of @alessandro_michele’s creative vision over the past six years are part of looks from the #GucciEpilogue collection, including a silk neck tie blouse, worn by David with a suit featuring a colorful @kenscott.archives floral pattern. #GucciKenScott #AlessandroMichele Watch the video through link in bio.

Flowers in a motif from the @kenscott.archives over a long coat, worn by Olivia, together with a silver cross necklace, the #GucciJackie1961 bag and loafer pumps with enamelled Horsebit hardware from the #GucciEpilogue collection by @alessandro_michele. Photo by @mark_peckmezian. #GucciKenScott #AlessandroMichele Watch the video through link in bio.

“The period of greatest liberation, which I lived through when I was a child, was the 70s, which were really the golden years of the brand I work for, and I keep going back to them because, for me personally they were the real seeds of change,” @alessandro_michele. Francesca wears a look from #GucciEpilogue features a flared pant and jacket cinched with a chain belt with GG hardware, and the #GucciJackie1961 bag with elongated shoulder strap. Photo by Amber Pinkerton @ambercashmere. #AlessandroMichele Watch the video through link in bio.